Quality and tradition are the key words that have characterised the production and history of Segre & Schieppati ever since the company was founded. From the production of Olona Canvas and Genoa fabric or denim, to the advent of the most technological new-generation fabrics, the company has always focussed on a few but fundamental standards, to ensure customers of long-lasting, high-quality products.
The denim produced by Segre & Schieppati is deeply rooted in the textile tradition of the Maritime Republic of Genoa and in the production of the sturdy fabric, very similar to fustian, which was used throughout Europe from the sixteenth century onward. Highly appreciated for its strength and cost, denim was used both to make garments and, with Olona canvas, for fitting out sailing ships.
The fourth generation ran the company from the Eighties, concentrating on the development of new and ever more performing products to reply to the growing demands of Italian and international fashion houses, in full expansion. In those years, Segre & Schieppati introduced collections that varied one after another according to the current season, considering especially technological developments and, at the same time, making good use of the company archives: in this way the company is able to offer its clientèle real fashion collections, in line with the trends of the season, or to create specific projects.
To this long journey, in which the tradition and history of Segre & Schieppati represent the real values and assets, was added the innovation linked above all to the possibilities offered by new machinery and to the different techniques for treating fabrics, so as to present on the market products that are always new but which, at the same time, guarantee quality and the respect of tradition.
The strong points of this brand are deeply rooted in the philosophy of the company that grew from the small spinning mill on the Navigli and tackled the market with the desire to remain a family business, where human relations are a value and where the customer deals directly with the owner, who answers in person for his products and the quality that he guarantees.